We created a content strategy for Panasonic Lumix’s LumixKita.com, to introduce LumixKita.com as Lumix’s community site, and create buzz.
Along with Dentsu Strat, we hold an offline event, a unique photography contest dubbed as Lumix Foto Festafet in 12 cities. Then we create articles and buzzes in social sites.
The results are in, the site sees more than 400% raise in traffic, and get more than 2.000 new members, 150k pageviews which 72% of them are new visitors, and people spent 2.500 browsing hours during the contest in LumixKita.com.
Untuk mempromosikan film barunya, Chronicle, 20th Century Fox menyewa viral marketing agency Thinkmodo. Hasilnya, mereka menerbangkan 3 pesawat remote control yang berbentuk manusia, yang menciptakan ilusi 3 orang sedang terbang di atas New York dan New Jersey. Saat gue tulis …
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Cerahati New Media Works
