Lumix Foto Festafet

Panasonic Lumix

We created a content strategy for Panasonic Lumix’s LumixKita.com, to introduce LumixKita.com as Lumix’s community site, and create buzz.

Along with Dentsu Strat, we hold an offline event, a unique photography contest dubbed as Lumix Foto Festafet in 12 cities. Then we create articles and buzzes in social sites.

The results are in, the site sees more than 400% raise in traffic, and get more than 2.000 new members, 150k pageviews which 72% of them are new visitors, and people spent 2.500 browsing hours during the contest in LumixKita.com.