PSA LPS

In educating people on LPS (Lembaga Penjamin Simpanan – Indonesia Deposit Insurance Corporation), we used local culture of Betawi to spread the awareness. Betawi was chosen for its string characteristic. To deliver this, we cooperated with two familiar and well experienced talents.

It showed a mother’s concern of her son’s financial situation and, like many others, her disbelief in banking institution. Her son explained to her in his playful manner that their money will be safe in the bank, protected by LPS.