FOX’S

Together with Cerahati Artwork, Nestlé created a promotional TVC on crystal neck surprise gift packed inside the candy’s special marked can. Fashion was used for the creative approach, on how to translate the sparkling Fox’s candies on the crystal necklace.

Visual gimmick created was to make colorful crystals as foreground, in front of fashion shot of a woman on set wearing all-white wardrobe. Impression offered was fashion pose behind the sparkling and colorful Fox’s candies.