Cerahati New Media Communication » TVC

TVC Viar – Bikers Version

Robin Malau — Wed, 01 Feb 2012 10:25:00 +0000

For this TVC, we made some action shots, complete with biker stunts, to bring Viar bikes in action movie manner. In coloring side, we desaturate the whole movie with red as highlights, to push the film look and feel.

Moreover, we also highlight Viar bikes for business needs, and highlights the modern box packages. We use Canon DSLR 5Ds attached to Viar bikes, to capture its detail action moves.

TVC: Viar Karya
Version: Bikers
Client: PT. Triangle Motorindo
Director: Sulasmoro
Exec Producer: James Erlangga
DOP: Munadi Alianto
Production: Cerahati Artwork

Product Profile LG 6 Motion

Robin Malau — Mon, 30 Jan 2012 08:45:51 +0000

We offer a TVC with semi-documentary video as creative gimmick. We created homey scenes, where a model mom interviewed. She tell stories regarding her routine as a mom and mainly, some obstacles on washing family’s clothes. But after getting an LG 6 Motion, her problems are solved. On this interview, she also profile the product; it’s technology and some other advantages it offers.

We build scenes in heart warming manners, which also filled with daily details of Mom’s routines. This creates some sort of close-to real experiences, that will be easy to relate with product audiences.

On technical side, we use Canon 5D DSLR camera, that enable us to capture aesthetic details from simple objects.

TVC: Mesin Cuci LG 6 Motion
Version: Ibu Rumah Tangga
Client: PT. LG Electronics Indonesia
Director: Edy Khemod
Exec. Producer: James Erlangga
DOP: Munadi Alianto
Production: Cerahati Artwork

TVC Fox’s – Glow

cerahati — Thu, 17 Nov 2011 12:00:42 +0000

Together with Cerahati Artwork, Nestlé created a promotional TVC on crystal neck surprise gift packed inside the candy’s special marked can. Fashion was used for the creative approach, on how to translate the sparkling Fox’s candies on the crystal necklace.

Visual gimmick created was to make colorful crystals as foreground, in front of fashion shot of a woman on set wearing all-white wardrobe. Impression offered was fashion pose behind the sparkling and colorful Fox’s candies.

TVC: Permen FOX’S
Version: Glow
Client: PT. Nestlé Indonesia
Agency: Lowe
Director: Edy Khemod
Production: Cerahati Artwork

BNI iB Hasanah Card

cerahati — Mon, 03 Oct 2011 11:48:39 +0000

On this project, Cerahati Artwork worked on surreal composition of boxes. Like in Mario Bros, where the characters jump from one box to another, with various features and prizes from BNI iB Hasanah Card popping up every time he touches a box.
Shot entirely on green screen, composed later on with 3D animation from boxes and grass field landscape.

TVC : iB Hasanah Card
Title : Kota Hasanah
Client : BNI Syariah
Agency : Biru Advertising
Director : Edy Khemod
Production : Cerahati Artwork

PSA LPS – (Testimonial Version)

cerahati — Sun, 02 Oct 2011 09:02:24 +0000

We used testimonial gimmick from publics, in order to introducing and educating people the function of Lembaga Penjamin Simpanan.

PSA: LPS (Lembaga Penjamin Simpanan)
Title: Aman, tenang, pasti
Director: Sulasmoro
DOP: Xonad
Producer: James Erlangga

Filler Fruit Tea Jakarta Jam 2011

cerahati — Wed, 17 Aug 2011 11:58:57 +0000

For Jakarta Jam event filler, Fruit Tea needed a documentation on their two days activity, presenting various artists from abroad in two days show.

Cerahati Artwork offered a unique point of view in documenting the event using 1st person view. Viewers were invited to experience how it is like to be in the concert, meeting the foreign artists.

TVC: Filler Fruit Tea
Version: Jakarta Jam 2011
Client: PT. Sinar Sosro
Agency: Dentsu Strat
Director: Edy Khemod
Production: Cerahati Artwork

Kopi Jahe 41

cerahati — Wed, 03 Aug 2011 09:19:13 +0000

Kopi Jahe 41
TVC : Kopi Jahe 41
Version : Kopi Jahe 41 “Aura”
Client : PT Anugrah Persada Alam
Agency : Samping Jaya
Director : Edy Khemod
Production : Cerahati Artwork

TVC Polytron Isocool – Remember

cerahati — Tue, 19 Jul 2011 16:49:33 +0000

Client : Polytron
Agency : Kenny Warner
Director : Sulasmoro
P.H : Cerahati Artwork

To answer people’s despair of taking out ice cubes from its tray, Polytron created a technology of Twist & Ice Innovation. We translated their message into showing how a lady instead of taking out the ice cubes nice and tidily, she spilled them out everywhere. Later on she opened her refrigerator and use Twist & Ice.

BNI Griya iB Hasanah

cerahati — Thu, 14 Apr 2011 05:26:46 +0000

BNI Griya iB Hasanah

TVC : BNI Griya iB Hasanah
Title : Garis Cahaya
Client : BNI Syariah
Agency : Biru Advertising
Director : Edy Khemod
Production : Cerahati Artwork

BNI Syariah THI

cerahati — Thu, 14 Apr 2011 05:22:46 +0000

BNI Syariah THI

TVC : BNI Syariah THI
Title : Talangan Haji
Client : BNI Syariah
Agency : Biru Advertising
Director : Edy Khemod
Production : Cerahati Artwork